TUI Group is the world’s number one tourism business: 1,600 travel agencies, 6 airlines with around 150 aircraft, over 300 hotels with 214,000 beds, 14 cruise liners.
In conjunction with the TUI Group's 2019 annual report, animations and cinemagraphs were used to increase immersion and make the report more interesting for the user.
© TUI Group
Due to the dynamic structure of the individual illustrations, the focus is directed to the context by the uplifting direction. Smearframes help to make the animations dynamic and attract attention. The individual elements of the illustration were taken into account and discreet movements were inserted.